A and me were watching TV (a very rare occurrence) and there were
sooooo many commercials! That’s not the point, the point is while watching one
of those I said “kaun khareed ta hai yeh sab? Kya faltu ad hai” and A said, “you aren’t their target
audience”!
That got me thinking, realllyyy
thinking, I started watching commercials profoundly and I realized (based on
what and how they are trying to sell):
· Fastrack watches clearly aren’t for me –
definitely NOT, though I have couple of those in reality!
· Raaga collection – only if my
arms/forearms/wrist is anywhere closer to what Katrina Kaif’s is – which in
current day is not even a distant possibility!
· Levis – to be bought only if you are running all
day and jumping balconies!!!
· Maaza – Who in the world drinks it like Katrina?
I just gulp it down my throat!
So, is the TV not selling me
anything at all?????
It is:
· Harpic – an extremely fake ‘ordinary’ looking
housewife opening the door for a semi-celebrity to clean up her washroom.
· Moov – it’s a must to remember the ad and the
product every time a mom/home makers have an aching back, because the other half
of the humanity is likely only to have low energy levels not back aches.
· Dish washing soaps – again a housewife profoundly
immersed in a ‘family soap’, being disturbed only to sell a ‘washing soap’!
· Ready-to-eat snacks - Inspite of the fact that I
can’t picture Kareena Kapoor even lifting a spoon in her kitchen,I did try
these!
As someone aptly said – “Advertising
is the art of convincing people to spend money they don't have for something
they don't need”
