Who's Buying????

A and me were watching TV (a very rare occurrence) and there were sooooo many commercials! That’s not the point, the point is while watching one of those I said “kaun khareed ta hai yeh sab? Kya faltu ad hai” and A said, “you aren’t their target audience”!

That got me thinking, realllyyy thinking, I started watching commercials profoundly and I realized (based on what and how they are trying to sell):

·       Fastrack watches clearly aren’t for me – definitely NOT, though I have couple of those in reality!

·       Raaga collection – only if my arms/forearms/wrist is anywhere closer to what Katrina Kaif’s is – which in current day is not even a distant possibility!

·       Levis – to be bought only if you are running all day and jumping balconies!!!

·       Maaza – Who in the world drinks it like Katrina? I just gulp it down my throat!

So, is the TV not selling me anything at all?????

It is:

·        Harpic – an extremely fake ‘ordinary’ looking housewife opening the door for a semi-celebrity to clean up her washroom.

·       Moov – it’s a must to remember the ad and the product every time a mom/home makers have an aching back, because the other half of the humanity is likely only to have low energy levels not back aches.

·       Dish washing soaps – again a housewife profoundly immersed in a ‘family soap’, being disturbed only to sell a ‘washing soap’!

·       Ready-to-eat snacks - Inspite of the fact that I can’t picture Kareena Kapoor even lifting a spoon in her kitchen,I did try these!

As someone aptly said – “Advertising is the art of convincing people to spend money they don't have for something they don't need”